Are you an entrepreneur that is frustrated and baffled by what investors are really looking for in your pitches? Have you read one too many articles online and taken advice from everyone you can possibly think of on how to maximize effectiveness in your fund raising campaigns? Have you had promising pitches with potential investors who walked out the door and you never heard from again? It is important for startups to not only secure investment but get the right investors onboard. A bad investor will just provide you with investment, a good investor will also share with you knowledge, expertise and networks to help grow and expand your venture on top of providing you with investment. It is therefore very important to align your interests with your investor’s interests to maximize your chances of securing funding and getting the best investor for your venture on board.

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